At Lapaire, we transform people’s lives. 

Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.

Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.

But it is also and above all : 

• Serving our clients at best to improve their lives.
• Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.
• Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.  
• Learning every day to continue to grow and surpass yourself.
• Collaborating with young and multicultural teams while sharing your knowledge.

The Lapaire Group was created in 2018 in Kenya and already has close to 100 Optical Shops and over 450 employees in Uganda, Ivory Coast, Burkina Faso, Mali, Benin, Togo and Senegal. 

Lapaire, See Beyond.

Marketing Executive

Uganda

Job description

Location: Kampala, Uganda

Employment type : full time employment

Department : Marketing

Reporting line : Group Retail Marketing Manager & Uganda Operations Manager

The Marketing Executive will actively participate in strengthening the Lapaire brand and growing its awareness in its territory by executing the group's marketing strategy and actively contributing to the marketing plan. 

The mission of the Marketing Executive is to:

Executing successfully the Group marketing strategy locally

• Monitoring the market & consumer trends as well as competitors, identifying growth opportunities for Lapaire.
• Adapting Lapaire group retail marketing strategy, plan & deploy promotional, activations & marketing activities across the network. 
• Developing and deploying marketing materials across the network to ensure proper visibility and impact.
• Sourcing local partners and service providers (printers, advertising agencies, radio, TV, etc.) and negotiating the best rates. 
• Participate in growing Lapaire's community across all digital platforms : support to content creation, influencers sourcing & management etc.
• Contributing to strengthening current and potential brand partnerships as well as to maximizing Lapaire’s presence into events.

Managing the local field activation team

• Recruiting and training field activation team to secure their daily presence on the ground
• Supervising daily the team across the country to ensure dynamic & successful activations
• Conduct regular audits on the ground to support & coaching teams, ensure good communications with branch team

Collaborating proactively with the other Departments 

• Briefing Operations teams on marketing campaigns to ensure seamless execution on the ground.
• Propose and coordinate sales challenges in collaboration with Operations Teams.

Providing clear reporting to management

• Close follow-up of KPIs and analysis of the results to propose corrective actions
• Ensure transparent and regular reporting to management on own activities

Candidate Profile

• Bachelor’s Degree or Diploma in Marketing or Communications
• At least 2 years of successful experience in a similar position, in an agency or corporate environment
• You have significant experience in Trade / Operational Marketing and/or PR project management
• You have excellent project management skills and like on-the-ground work.
• You have an excellent command of digital tools

Personal Skills required to succeed in this role

• Organized, Rigorous: you don't get lost in between projects and always know where you stand in your tasks
• Passionate: you are a marketer at heart and always keep up to date on new trends
• Negotiative and persuasive: You know how to convince your suppliers, with integrity 
• Social: You are able to build and maintain relationships
• Analytical skills: you know how to get the most out of all the information at your disposal
• Motivated: you like new challenges and are always looking to surpass yourself
• Adaptable and reactive: you know how to deal with any change and make corrections to your projects
• Good presentation skills: you know how to communicate on your projects and mobilize others collaborators