At Lapaire, we transform people’s lives. 

Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.

Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.

But it is also and above all : 

• Serving our clients at best to improve their lives.
• Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.
• Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.  
• Learning every day to continue to grow and surpass yourself.
• Collaborating with young and multicultural teams while sharing your knowledge.

The Lapaire Group was created in 2018 in Kenya and already has close to 100 Optical Shops and over 450 employees in Uganda, Ivory Coast, Burkina Faso, Mali, Benin, Togo and Senegal. 

Lapaire, See Beyond.

Job description

Title: Marketing Executive

Location: Kampala, Uganda

The Marketing Executive will actively participate in strengthening the Lapaire brand and growing its awareness in its territory (Uganda) by executing the group's multi-channel marketing strategy and actively contributing to the marketing plan. He/she will report to the Retail Marketing Manager and the Country Operations Manager. 

The mission of the Marketing Executive is to:

• Understand the marketing plan and share ideas for marketing projects that correspond to Lapaire's target and objectives in Uganda
• Sourcing local partners and service providers (printers, advertising agencies, radio, TV, etc.) and negotiating the best rates 
• Developing marketing materials 
• Briefing sales teams on campaigns in collaboration with the Operations Manager
• Sourcing and managing local influencers representing the Lapaire brand
• Contribute actively in developing a winning marketing strategy for Uganda
• Execute the marketing strategy, including offline marketing activities, building and strengthening brand partnerships, improving marketing mix and customer experience 
• Participate in growing Lapaire's community across all digital platforms 
• Provide advanced reporting on marketing activities led in Uganda. 

Candidate Profile

• Bachelor’s Degree or Diploma in Marketing/Communications
• At least 2 years of successful experience in a similar position, in an agency or corporate environment
• You have significant experience in Marketing and PR project management and can adapt in an always changing environment
• You have an excellent command of digital tools

Personal Skills required to succeed in this role

• Organized, Rigorous: you don't get lost in between projects and always know where you stand in your tasks
• Passionate: you are a marketer at heart and always keep up to date on new trends
• Negotiative and persuasive: You know how to convince your suppliers, with integrity 
• Social: You are able to build and maintain relationships
• Analytical skills: you know how to get the most out of all the information at your disposal
• Motivated: you like new challenges and are always looking to surpass yourself
• Adaptable and reactive: you know how to deal with any change and make corrections to your projects
• Good presentation skills: you know how to communicate on your projects and mobilize others collaborators